mindline

Bold social media campaign designed to spark conversations around mental health.

(Year)

2021

(Design)

Graphic Design

(Tools)

Photoshop, Canva

(Category)

Health, Wellness, Social Impact

Project overview

Mindline is a conceptual mental health awareness campaign aimed at breaking the stigma around seeking help. The idea behind the campaign is simple: mental health should be talked about as openly and as compassionately as physical health.

Designed to work across large outdoor placements such as bus stops, train stations and billboards, the campaign uses minimal yet powerful and bold visuals to start conversations. The same visuals can easily be adapted into social media formats, ensuring consistent awareness and messaging across both physical and digital touchpoints.

Building the brand

The colour palette of bold orange/red and black was chosen deliberately to command attention. Red, often associated with urgency and importance, paired with stark black backgrounds and elements, create a high contrast and a sense of immediacy. The messaging was kept minimal yet impactful, ensuring the core idea wouldn't get lost in too much text, thereby making it easy for people to pause, absorb and act. The overall goal was to make the viewer pause, even for a second and feel seen or encouraged to reach out.

Campaign applications

These mockups demonstrate how the Mindline campaign could translate into real environments, creating moments of reflection in everyday settings and making mental health awareness more visible in the places people pass by every day.