about me

My career began in digital marketing, after graduating with a marketing degree from the University of Adelaide. I first stepped into the industry as an account manager, working closely with clients to understand their business goals and challenges. I then moved to campaign manager/marketing specialist role, running marketing campaigns across Google Ads, Microsoft Ads, Facebook, Instagram, Pinterest and LinkedIn, always with an eye on what makes people pay attention. Over the years, I've had the opportunity to work with a diverse range of industries and clients, from local startups to large-scale brands and organisations across Australia, New Zealand, the Philippines, Malaysia and parts of the Middle East. This exposure taught me how to adapt to different markets, audiences and cultural and creative needs.

But if I'm being honest, design was always there first. Growing up, I would doodle on every scrap of paper I could find, sketching ideas wherever inspiration struck and that love for creativity never went away - it just evolved. What started as tweaking ad creatives and experimenting with layouts turned into something much bigger: a drive to design with purpose. Today, I combine a designer's instinct with a marketer's strategy, creating work that's not just visually striking, but thoughtfully built with the end user in mind. I'm also fascinated by how AI is reshaping the future of design and UX, and I'm always exploring new tools to make design smarter, more inclusive and more human.