AI compass

Social media design for a brand guiding businesses through the age of AI.

(Year)

2025

(Design)

Graphic Design

(Tools)

Canva

(Category)

AI & Tech, Education, Training

Project overview

AI Compass is a social media design project for a fictitious company that helps businesses and their employees embrace the future of work with confidence. The brand offers workshops, courses, training, seminars, demonstrations and audits, all aimed at equipping teams with the right AI skillset to stay competitive in an evolving digital landscape.

The social media posts maintain a sense of intrigue, revealing just enough to draw interest while leaving room for further exploration.

Building the brand

The design direction is intentionally minimalistic with clean layouts, strong typographic hierarchy and a limited yet purposeful colour palette of blues and greens; blue representing reliability and trust - key traits for a company that guides businesses through technological transformation and green symbolising growth and innovation - mirroring how AI Compass helps teams evolve and grow in a rapidly changing landscape.

These colours paired consistent whitespace, a strong headline, a supporting visual cue and a concise value proposition convey professionalism without noise. The tone is straightforward and human, reflecting AI Compass’s goal of guiding businesses through the complexity of AI adoption without jargon or hype.

Campaign applications

While the content and tone were designed with LinkedIn in mind, the ideal platform for reaching the intended audience of small and medium sized businesses, professionals, decision-makers within organisations - these posts could very well be used across other social media platforms.